Shopify

Senior Product Designer

I researched currency's impact on international selling strategies for multinational e-commerce companies. Out of this research, I found that alternative payment methods (e.g. AfterPay) were being blocked by the new checkout experience. I designed a solution that resulted in a 9% relative increase in order conversion rate.

Notable accomplishments

  • UX work prevented unnecessary resources to be spent improving the accounting experience as previously thought.
  • Unblocked multi-currency payment gateways from new checkout experience.
  • Reverted 50% of churn from the multi-currency product by Shopify Plus merchants.
Shopify

Case StudyUnlocking local currency for international customers.Read more →

FX Modal

Case StudyImproving foreign exchange one modal at a timeRead more →

HubSpot

Senior Product Designer

HubSpot, a CRM company, created the HubSpot Network for individuals with HubSpot skills. Weeks after launch, the site reached more people than most other HubSpot niche communities on the internet. I conducted design thinking, facilitation, ideation, rapid prototyping, and user research to assess market potential and desirability.

Notable accomplishments

  • Works in triad (product, engineering, design) to prioritize, triage and set strategy for the HubSpot Network
  • Led workshops and design sprints across organization
  • Co-led UX research initiative to discover unknowns
  • Utilized prototyping to create flows to test hypothesis with users
  • Network adoption met and exceeded initial estimates
Design sprint

Case StudyNetworking in a LinkedIn worldLet's connect →

Atlassian

UX Designer

I built an award-winning online community for Atlassian customers and partners. I shipped the community and continuously added features that improved customer value and business metrics. Working collaboratively on an agile team, I established a design process focused on customer feedback, prototyping, and frequent shipping.

Notable accomplishments

  • Evaluative research to accompany generative research
  • Designed the core functionality of the community
  • Designed the activity feed
  • Configure email subscriptions settings
  • Advanced search
  • @mentions
  • Search alerts
  • RSS Feeds for individual questions and discussions
  • Previews for article writers
  • Redesigning global navigation
  • Community Feed aka personalized feed on homepage
  • Localized ad for in-person events
  • Online groups feature
  • Enhanced profile pages
  • Removed friction from asking a question in community
  • Improvements to the accept answer button
  • Likes on comments
  • Implement OpenID connect for SSO login
  • Improved category selection when posting to the community
  • Initiated and led the Experimentation/growth program
  • Ran over 50+ experiments on various parts of the community
  • Atlassian Documentation integration
QBS

Case StudyImproving question asking experience with personalized dataRead on →

Case StudyWhat goes into trusting an answer?Read on →

Amazon

UX Designer

I prototyped a new comparison tool for electronic products on Amazon.com that resulted in a 30% reduction in time to purchase. Working collaboratively with the Amazon Search team, I utilized user research to inform new experiences that were later prototyped and tested with actual Amazon customers.

Notable accomplishments

  • Successfully designed a path forward for customers to decrease time spent on comparison shopping that resulted in lower degree of difficulty scores as well as higher sentiment ratings.
  • Worked on a program to help educate consumers of products that held an approval status that works with the Amazon ecosystem
Project McLaren

Case studyImproving comparison shopping on Amazon.comRead on →

Spiceworks

Senior Designer

I led new digital experiences for the marketing team, bridging the gap between brand and product design systems. By pushing boundaries, I aligned the product with the brand culture, benefiting our users. I also introduced a shift from PDF-based annual reports to fast-loading web pages using AngularJS and tracked performance with Google Analytics. I demonstrated the value of online reports compared to traditional PDF whitepapers.

Notable accomplishments

  • Led illustration system effort for multiple user conferences that included print, large-scale signage, exhibition space, and digital assets
  • Created the first digital format of research white papers for marketers
  • Owned art direction for multiple digital marketing campaigns
  • Assisted on corporate keynotes for company leadership