Logo Work New Season New Look


2 Minute Tech Marketing Take


The challenge

As the first season of 2 Minute Tech Marketing Take with Todd Darroca was coming to a close, it was time to take stock of what went well with the show and what didn't.

A common comment was how unprofessional the logo looked and how credibility was tied to that sentiment.


The solution

Drawing on the Spiceworks brand guide, it was imperative that 2 Minute Tech Marketing Take’s identity would be seen as part of the Spiceworks family. Secondarily, it needed to be modern in its interpretation and presentation.

Project Stats

  • Project Timeline
  • 1-2 weeks
  • Show Metrics
  • Views: 4,000
  • Total Episodes: 14

Old Look

Old and busted verson

New Look

Shiny and new verson

Comparison

old logo

Season 1 aka Old Logo

old logo

Season 2 aka New Logo


Backgrounds for the show

old logo

Gray

old logo

Orange

old logo

White


Color Variations

old logo

Gray

old logo

Orange

old logo

White