As the first season of 2 Minute Tech Marketing Take with Todd Darroca was coming to a close, it was time to take stock of what went well with the show and what didn't.
A common comment was how unprofessional the logo looked and how credibility was tied to that sentiment.
Drawing on the Spiceworks brand guide, it was imperative that 2 Minute Tech Marketing Take’s identity would be seen as part of the Spiceworks family. Secondarily, it needed to be modern in its interpretation and presentation.
Season 1 aka Old Logo
Season 2 aka New Logo