A young adult ministry part of Tulare First Baptist Church
Tulare First Baptist Church approached me to develop an identity and identity system for collateral.
Here are the things I knew:
One of the first things to figure out was stylistic preference, since there wasn't a style guide established for the church at large.
Next up, incorporate the main message in an abstract manner but still literal enough to understand quickly.
Textural element from the main logo to be incorporated in backgrounds to add visual interest.